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SEO - Search Engine Optimisation - is several strategies and optimisations that help your website rank higher in search engines like Google. This in turn can have a dramatic effect on organic traffic. In short, it is a cost-effective complement to more traditional forms of marketing.

With an increasing percentage of user journeys beginning with a query in a search engine, it is becoming integral for websites and companies to be visible on the results pages.

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Yes.

SEO is the organic road to marketing, meaning it helps your customer find you. In this way, you don't have to rely on on large billboards or clever ads in social media feeds. It's not unusual for good SEO to drive around 60% of a website's traffic. In other words, it is one of the biggest digital marketing channels today.

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We should always look at marketing holistically, and how our channels can complement each other. Your digital channels can serve the double purpose of activating your website’s content and increasing your link building, two crucial things for ranking high in Google.

Moreover, user behaviour and user journeys are becoming increasingly complex. They move between channels in unpredictable ways, both digital and analogue. Therefore it is important to have digital strategies that cater to these movements and that create seamless experiences.

With good SEO you will be ready for search queries at every step of the user journey, no matter which channel your users came from, leading to higher conversion rates and more loyal users.

Want to know more about combining SEO with your other digital channels? →