Grow your digital presence online.

SEO stands for Search Engine Optimisation, and is a collection of disciplines to make your content rank for relevant search queries on search engines. SEO is important for many websites, to make sure the users are able to find and interact with the desired content, when they search for it.

Disciplines in SEO are for example:

• Technical optimisation
• Content Creation
• Links and authority building
• User engagement optimisation
• App Store Optimisation (ASO)
• YouTube Optimisation
• ...and more

Unikorn Marketing is an aggressive marketing and user focused way of working we have developed at Unikorn.

With aggressive we mean to help companies kick off their marketing efforts, or go-to-market phase, aggressively in order to gain as much traction as possible.

Regardless of what channel or marketing technique is on the table, the user always has to be the deciding factor of what direction to take or action to be prioritised.

We use the Unikorn Marketing focus on:

• SoMe
• SEO
• SEM
• Display
• ...and more

A search customer journey is a model we use at Unikorn, developed by Ulrika Viberg.

The model is based on a traditional customer journey, with the phases awareness, interest, consideration, evaluation and conversion. As these phases translates to the search intents of informational, transactional and commercial searches, they can be added as a layer on the customer journey.

As we often do customer journeys as a start-off in our web projects, it seemed logical to add a layer of search on top of it.