Deciding KPIs for Your Website

KPIs are the most important control tool that your company can define and measure to achieve its business goals. We see these metrics as more than just data points; they can, like the North Star, provide a clear direction for how to navigate. When KPIs are used correctly, it becomes easy to make informed decisions that strengthen engagement and conversion.

Common Challenges

Identifying valuable KPIs is a process, and we are here to help you navigate through it. A major challenge is the extensive array of available data presented in various tools. We are specialists in defining metrics worth focusing on that makes a difference for your business objectives.

Our KPI Process

  1. Business Objectives: We start by understanding your specific business goals, whether it's increasing sales, engagement, or customer loyalty.
  2. Website Analysis: Our team evaluates your current website to identify strengths and areas for improvement, defining relevant metrics for conversion and SEO.
  3. Simplicity: Less is more. We believe in limiting tracking to data that offers clear insights and actual value, therefore we exclude metrics of low or dubious value.
  4. Selection of KPIs: We carefully choose metrics that directly reflect your business objectives and web potential.
  5. Ongoing Evaluation: We continuously refine the focus on what is valuable, to keep KPIs updated following internal strategies and market trends.

Navigation to Success

Through reliable tracking of customer data and effective data visualization based on strategically chosen KPIs, it becomes easy to identify trends and results that truly matter for business success.

Our ambitions are greater than just survival in the constantly competitive digital world. We strive for our clients to become the brightest shining star setting new standards for other players.

Does your company need help to achieve sucessfull navigation?

We are happy to help you find the right focus.

Contact Unikorn

KPI selection